| Media Case Study |
Dogbreedadvice.comPowered by some of the best brains in marketing of North America DogBreedAdvice.com is versatile portal offering advice on dog breed, taking care of pets, training information along with other informational resources. They have information on over 350 different breeds, as well as health information and training tips. Recently company decided to lift up the website keeping eye on competitive market and looking for making the portal best in its class. The company is now looking at implementing quality user experience making people getting all dog related information under one site, to provide synchronized services for its visitors keeping different user levels in mind as well understanding new definitions of the web 2.0. In month of July 2007 all major search engine robots have collected all the updated information available on the site. The current statistics on Alexa showing 300% growth in visitors in last three months. Dogbreedadvice.com requires to uplift there website with fresh content and Content Management System without slowing down the pace of growth. Application nexus helped dogbreedadvice.com to migrate its mechanism with new Joomla content Management System without effecting the valuable previous information and unsettling with growth of website. Challenges Dogsbreedadvice.com was facing problems with its current content management system. The CMS of dogbreedavice.com was not having any specific provision for SEO, like entering separate page title for each page with different headlines and individual meta words for each page, due to this Google spider was not making any difference among the pages of dogbreedadvice.com, effectively dogbreedadvice.com was having 810 pages but for Google they have only 1page. This made them loose on SEO end. Rich interactive media services were not provided by dogbreedadvice.com, the traffic was diverted due to lack of integration among the content provided by users and unavailability of latest information on dog breed and news articles. No forums were available on dogbreedadvice.com making users incapable of giving there suggestions and reviews. Unavailability of RSS syndication made dogbreedadvice.com complex site for search engines crawlers. One of the problems was to sustain in the market with emerging new competitors and keep up with the profits by having competitive edge over the others. With changing market dogbreedadvice.com wants to make sure that its competence is not lost over the time. Some of the links with dogbreedadvice.com were not updated and users were disappointed with that, dogbreedsadvice.com need to reorganize the navigation and complete the pending work to give optimal user experience. Search engine optimization was required as dogbreedadvice.com was missing some of the potential customers who were not visiting website due absence in search engine results for useful keywords. Solutions Application nexus migrated dogbreedadvice.com to Joomla content management system with out effecting the business performance and growth. Dogbreedadvice.com was now effectively having search engine friendly website. Every page is now understood as new page and search engine crawls within the whole site making it content rich and ranking for every search engine was scaling. Dogbreedadvice.com was converted into an interactive website by giving downloadable items such as wallpapers, screensavers, greeting cards, slideshows etc. Research done by Application nexus made the site trendy and downloadable items where something which every user whishes to, when he visits the site. Forums were restarted on dogbreedadvice.com making user spend more time on website. Application nexus started new forums with current issues by using RSS syndication, so to make it friendly for search engine and users who visits the site and opines on current issues. Unionizing with application nexus made dogbreedadvice.com give direct competition and gain edge over others by scaling up in search engines with rich content and user friendly navigation. Business Benefits Better CMS Application Nexus made dogbreedadvice.com have easy content management system and helped to gain ranking in search engines. Dogbreedadvice.com was now efficiently giving tough competition to their competitors. Tough competition for competitive keywords Search engine ranking of dogbreedadvice.com has climbed up and now dogbreeadvice.com shows results for even most competitive keywords like dogs, dogs breed etc. Better CTR % better Adsence The new CMS suggested by application nexus made dogbreeadvice.com to gain good CTR % and dogbreedadvice.com was now making money with adsence. Interactive website Application nexus made dogbreedadvice.com interactive by adding banner campaigns for both GIF format and flash format with several downloadable like wallpapers, screensavers, videos etc. Making users to spend lot more time on dogbreedadvice.com Search Engine Optimization Complete Search Engine Optimization is done by application nexus for dogbreedadvice.com which made them rank higher in search engine and fetch potential traffic to dogbreedadvice.com |
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