Cubeking.com

Based in Placentia Northern Orange County California Cubeking is a leading office furniture reseller. The company does not just sell furniture to people but also help them re-organize their offices; help start up companies to get furniture for optimized budgets and thus makes a substantial value for the client. Cubeking is strategic yet very friendly business with a vast inventory of products which holds a larger potential to tap the untapped market.

Majority of company’s sale comes from it’s a website which was registered in year 2000 www.cubeking.com. The site had a substantial success in search engine placements such as google.com and was holding top positions for most generic keywords such as “Used Office Furniture” for longer time. Over the years search engine algorithm changed and that ranking was in danger of slipping. However, Cubeking.com is also over optimized to the point that site walks a tight rope in terms of whether it will/will not be delisted from the search engines. Cubeking.com was looking for complete solution which will help them to regain their status in search engines and make their website user-friendly and simple enough to drive traffic and generate sales. Complete business optimization was provided by Application Nexus and helped Cubeking.com to meet their goals in stipulated time and achieve the targets.

The Agency: MarketingOC is an advertising agency that believes in creating advertisements which either help organization to acquire new client or helps to grow relation with existing client. MarketingOC provides advertising services to satisfy organization needs like print ads and direct mail to acquire new customers, Interactive demos to reach customers and employees and pay per click campaigns for instant results, complete product and service launch campaigns to name a few.

Internet, Print, Radio and Television advertisements are created at MarketingOC that delights customers and brings business to them. MarketingOC understands the business, market, customers needs and needs of their clients.

Challenges

When MarketingOC approached Application Nexus they put following research point about Cubeking.com

Cubeking.com has placed high value on blog content and made it number one priority which was great in theory but all the content in the blog which were not being subscribed or linked to other bloggers or sites didn’t do very well. In spite of having many blogs Cubeking.com was not able to bring much traffic to its website.

Different products were offered in various categories of used and new furniture sales. Cubeking.com was providing only limited information about their products and services. Rich content which gives information to consumers what they are buying and SEO content for search engines to index was unavailable.

Merchandising products were not done very well by Cubeking.com some mistakes committed by them were bad screen presentations, meager product descriptions, reduced calls to action, lack of navigation in certain areas and minuscule home button to name a few. At the end of the day Cubeking.com was not providing effective buying process to their customers and this resulted in less conversions of people visiting website.

One problem was that Cubeking.com was not simple and user-friendly, example: when a user clicks to request a quote for a specific product, they are taken to general form and the burden is put on user to select the product they were just looking and wishing to request a quote.

Solution

The way out given to Cubeking.com form Application Nexus was to provide synchronized services for its visitors keeping different user levels in mind as well understanding new definitions of the web 2.0 and migrate its mechanism to Joomla content management system.

Site is based on CMS for easy updating; new items in the inventory, process payments as well acts as a one stop shop for all business processes viz. Supply Chain, Ecommerce, CRM, and After Sales Support

Site should be fine tuned for optimal user experience for shopping as well information. The items to be sold on the website should also follow a current trend of demand in the markets.

Re organize existing contents keeping search engine positioning in mind along with bring value to the information served. Additionally create few new content based services such selecting right furniture guides, office setup tips, and current statuesque of offices

Introducing rich media experience for the products such as high resolution picture galleries, detailed product catalogs, guides for the infrastructures. Increasing the visibility in the major search engines such as Google Yahoo and MSN through ethical SEO practices.


Business Benefits

Request a quote
With the solution from Application Nexus the complicated process of requesting quote on Cubeking.com website  was moved to simple and user-friendly way to have a quote for any used furniture available with Cubeking.com. By using “Virtue Mart” leading Joomla extension they were able to display the products and request a quote in much simple way than before. Proper synchronization was done at the backend with CRM system called Jforce Suite. Now Cubeking.com is able to process the quote automatically or manually and convert the request to the sale.

Inventory Module
The new inventory module given by Application Nexus is able to let any visitor to see the products online and process to the checkout. The backend staff at Cubeking.com is able to verify the order and process it to the shipping. Now Cubeking.com is even able to offer different discounts to their customers with effective marketing by using Application Nexus solutions.

Website Development
Application Nexus expertise team was able to make search engine friendly content with good keywords and the site navigation was reorganized to make it more user-friendly. The Brand Positioning for used furniture’s supplies in US was monopolized.

Complete Business optimization was done and the brand status was regained within given period. Cubeking.com again started ranking in major search engine like Google, Yahoo, and MSN etc. Now Cubeking.com is redefining their milestones with every achievement they make and strives to give better service to their customers with there widespread products in office furniture.
Our association with MarketingOC assited Cubeking.com to add more value to their business.