Powered by some of the best brains in New Jersey specially targeting feminine crowd on marketing of women sports apparel. www.infinitysportsapparel.com is versatile portal offering women sports apparel and other informational resources and blogs for women. With the tag line No boundaries, endless possibilities the company is looking after engaging women on the central website www.infinitysportsapparel.com with different media and community offerings.

Infinitysportsapparel.com wishes to scale the success in the niche market on higher scales. The site is looking at implementing quality user experience getting all women related information under one site, to provide synchronized services for its visitors keeping different user levels in mind as well understanding new definitions of the web 2.0. Infinitysportsapparel.com was in need of complete web development service to give optimum user experience and maintain information on women topics with valuable content to gain search engines ranking and give service to their users. Application Nexus team contented the requirement of infinitysportsapparel.com with their proficiency.

Challenges

Lack of rich content was pulling backward infinitysportsapparel.com from getting itself ranked in search engines like Google, Yahoo, and MSN. Users were not able to enjoy there time at infinitysportsapparel.com. Absence of content was reducing the time spent by the user at their website.

Absence of Blogs at infinitysportsapparel.com made users to switch from the website to give comments on their experiences with different products. Unavailability of blogs was even reducing the potential marketing technique, further reducing many more customers visiting the website due to lack of publicity.

Infintiysportsapparel.com was completely based on flash format and search engine spiders are unfriendly with flash format based websites. Due to unsociable nature of website infinitysportsapparel.com was facing problems to get itself ranked in search engines. Which reduced the potential traffic and in turn sales.

One of the problems with infinitysportsapparel.com was that they were not maintaining any track records, due to this they were not able to analyze their website and its traffic.

Non existence of payment gateways on Infinitysportsapparel.com for their products made the sales procedure incomplete.

Solutions

Application Nexus rebuilt Infinitysportsapparel.com on Joomla 1.12 installation with complete new features like shop and surf. Simple and user-friendly navigations were introduced to convert the visits into sale. Every user was now able to search all products with easy to use filters appealing their choices.

Organize contents keeping search engine positioning in mind along with bringing value to the information served. This made Infinitysportsapparel.com content rich website having valuable information to be served to its customers.

Blogs, forums and communities were introduced to make user spend long time on website with return on value to their energy and time spent on website. This helped to integrate user contributed contents to the site via article submission. With the assistance of blogs Infinitysportsapparel.com was able to market itself in different forums and blogs on internet.

Google analytics solution was provided by Application Nexus to Infinitysportsapparel.com for maintaining track records of its visitors and to analyze the market and current market trends. Detailed analysis was possible with the help of Google analytics as number of visitors per day/week/month/year, average time spent on website, region wise sales to name a few.

Payment gateways were provided now customer can make the purchase through their credit card or Paypal payment gateway.

Business Benefits

Interactive Website
New website of Infinitysportsapparel.com was now having user friendly features with easy navigation, making any information possible to access with least possible clicks. Application Nexus completely overhauled the website of Infinitysportsapparel.com and made it content rich and search engine friendly.

Interactive Contents
Infinitysportsapparel.com now has blogs, forums and communities which made website interactive for users and content rich in terms of keywords for search engines. Banner ads were shown on site highlighting other sections, which made user to spend more time on website with lasting brand recall. Downloadable items like screensavers, wallpapers were provided to user which made them have rich media experience.

Google analytics
Application Nexus suggestion helped Infinitysportsapparel.com to have complete analysis for its website with the help of Google analytics. Infinitysportsapparel.com was able to have deep analysis from start to end.

Payment Facilities
Paypal and credit card payment facilities were now available with Infinitysportsapparel.com. Now purchasing a product was much simple with easy navigation and trouble-free payment methods provided by Application Nexus.

Search Engine Optimization
Application nexus complete business optimization helped Infinitysportsapparel.com to optimize its business and SEO to have better ranking for competitive keywords. Every ethical technique for SEO was used by application nexus, with this Infinitysportsapparel.com is having better ranking in competitive keywords for famous search engines like Google, Yahoo, and MSN etc.