Design Services
Design Services
How We See Design Services
We know design continuously changes with time, everyday you see or heard about the new design concepts and old design repeating itself with new features. Staying up to date with the design trends is critical as well as challenging. The pixel perfect designers in our team keep learning new design tools in market, so that we never go out of race and can work for you keeping in mind you and your business.
Whether it’s creating a mobile application design or web design or logo design, we know what we do and we are doing it with immense perfection.
- Information Architecture + UX
- Website Design
- User experience design
- User interface design
- Mobile App Design
- Shopping Cart and ecommerce Design
- Data Visualizations
- Design Language Systems
- Virtual Reality
- Branding
Check out our portfolio to see the kind of
designs we create
Information Architecture + UX
“IA is about providing the relevant and right amount of information needed at the given point of user flow. The art and science of shaping information products and experiences to support usability and findability.”
Information Architecture has a very powerful role in an application, it is the foundation step in any product life cycle, whether it’s a mobile or web. AI is about how well your product is being used by the users and if they have a better hold on it. Your customer will always have multiple options to choose from, due to the wide range of applications in the store and on the web but the only thing they will cling to is- how well your product is performing and how easy it is for them to search for the features they are looking for.
Website Design
“Online business growth starts from the best functional, usable and user-centric website. Good website design helps in building brand, stands out from crowd, increase traffic and establishes trust.”
Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardized code and proprietary software; user experience design; and search engine optimization. Here web designers play an important role, not only design should be usable but also along with the new design trends.
A good functional design always attracts the user, leave a positive impact, and helps your site rank in terms of SEO (search engine optimization). And a website with good User Experience + Information Architecture not only brings happy customers but help to rank in various search engines. We always take care that we create creative, highly functional websites for your business growth.
We have designers who can work and take care of all your website design needs. The design process includes creating an all-new template from the scratch or editing pre-designed templates, based on your demands. The team focuses on graphics, usability and most importantly your online persona or brand persona because we believe persona can help build trust with your audience and improving your sales online.
Website designing in Application Nexus includes building:
Corporate Websites
Landing Pages
Magazine Websites
Cutting-edge portals
E-Commerce websites
User Interface Design
The graphical layout of an application with the focus on maximizing usability and the user experience.
User interface design is part of a software or product that provides an overall insight of that product. It includes text, images, video-based graphics, and call to action buttons users can interact with. It defines the look and feel of a product starting from the typography, colors, and elements used.
There are various forms of User Interfaces like:
- Graphical User Interface
- Voice User Interface
- Chat Interface and Kinetic User Interface
The design process must balance technical functionality and visual elements to create a system that is not only operational but also usable and adaptable to changing user needs. There are several phases and processes in the user interface design, some of which are more demanded upon than others, depending on the project.
At Application Nexus we create highly interactive, attractive and engaging user interface designs that stand out from rest, keeping your brand’s personality in mind.
User experience design is the process where the user interacts with the product considering elements such as usability, accessibility, and desirability. For any design system, it is very important to have a story first, the story about the product interaction, aspects of branding, design, again usability, and functional features.
UX designers’ main goal is to solve the end-users’ problems and provide delightful product experience, and thus the ability to communicate the design to clients and developers that ultimately leads to a successful product.
User Experience design disciplines we follow:
- Experience Strategy
- Interaction Design
- User Research
- Information Architecture
The designers at Application Nexus try their best to make products more usable, fun and accessible to users. We work hard with the designers, the development team and clients to make sure the product works perfectly and services meet the business needs.
User Experience Design
Mobile App Design
As part of the development process, mobile user interface (UI)
design is also essential in the creation of mobile apps.
The UI of mobile apps should: consider users’ limited attention, minimize keystrokes, and be task-oriented with a minimum set of functions. This functionality is supported by mobile enterprise application platforms or integrated development environments.
As we know most of the time spent by users daily is either mobile apps or websites, which is 2:30 hours per day on average. So today mobile users expect a lot from mobile applications.
A good design always starts with a better User Experience. Our designers work hard to understand their users, their expectations and their functional capabilities. Along with the UX, it should have a proper amount of information, fast loading time, easy to use and smooth mobile interaction.
If you really want to know what we are up to in terms of mobile app design, you should search for our apps in App Store as well as Play Store.
Shopping Cart & eCommerce Design
The typical shopping cart abandonment rate for online retailers varies between 60% and 80%, with an average of 67.91%. It is claimed that the best-optimized checkout process has an abandonment rate of 20%.
The shopping style has changed significantly, online shopping is more in trend nowadays then in-store shopping. The simple reason is, the advantages it holds like it saves time, energy, customers can easily compare the prices, check out product reviews, and different variety of products. For shoppers/online customers, you should have a reliable and professional online store or e-commerce website they can trust.
However, thoughtful User Experience is the key point which will not only transform clicks to transactions but will also make customer visit again and again.
In order to have a successful transaction on your e-commerce site, the website should have a reliable shopping cart experience. The shoppers should be able to see a detailed summary of the products in their shopping cart, there should be options to edit the details and removing and adding products.
We keep all this mind when working for a shopping cart/e-commerce design. Our ultimate goal for all our customers is to provide a beautiful, clean, user-friendly and profitable online store.
Data Visualizations
Data visualization is the graphic representation of data.
Data visualization uses statistical graphics, plots, information graphics, and other tools to communicate information clearly and efficiently. Numerical data may be encoded using dots, lines, or bars, to visually communicate a quantitative message. Effective visualization helps users analyze and reason about data and evidence. It makes complex data more accessible, understandable and usable.
So Graphical Displays Should:
- Show the data
- Induce the viewer to think about the substance
- Avoid distorting and present many numbers in a small space
- Make large data sets coherent
- Encourage the eye to compare different pieces of data
- Reveal the data at several levels of detail, from a broad overview to the fine structure
- Serve a reasonably clear purpose: description, exploration, tabulation or decoration
- Be closely integrated with the statistical and verbal descriptions of a data set.
With the emergence of Big Data, data visualization tools & technology has become essential to analyze large information and making data-driven decisions. Tables are generally used where users will look up a specific measurement, while charts of various types are used to show patterns or relationships in the data for one or more variables.
In the new millennium, data visualization has become an active area of research, teaching, and development. And so we can help design the best visualization solutions which will involve understanding business requirements and designing a high-end tool.
Design Language Systems
A design language system is a collection of elements or style that guides the overall design of a complement of digital products. In any design, the designers always focus to have a consistent look and feel by selecting aspects such as colors, typography, iconography, patterns, textures, and layout.
Selecting all starts with understanding what, why, and how it is needed to make a successful product with exceptional User Experience. All reusable elements defined in a design language system not only shortens the build time but also make it more efficient.
Usually, design languages are not rigorously defined. The designer makes one thing in a similar manner to another. In other cases, they are followed strictly, so that the products gain a strong thematic quality.
Here, we start by creating the foundation for the design system that helps us to work in a unified direction. This necessitates the involvement of different groups like designers, developers working together to create a scalable and useful product.
Virtual Reality Design Services
Virtual reality is the computer-generated simulation of image or environment that can be similar to or completely different from the real world. A person can become part of that virtual environment and can also perform various sets of actions.
A head-mounted display (HMD) more fully immerses the user in a virtual world. A virtual reality headset typically includes two small high-resolution OLED or LCD monitors which provide separate images for each eye for stereoscopic graphics rendering a 3D virtual world, a binaural audio system, positional, and rotational real-time head tracking for six degrees of movement.
Almost all big and small tech companies are broadening their Virtual Reality services in order to provide immersive solutions, our designers here are capable of creating next-gen experiences using VR and Augmented Reality.
Branding
Branding is what makes you aside from others, the brand customers believe in, aiming to create a lasting impression in the minds of the customer.
The key components that form a brand’s toolbox include a brand’s identity, brand communication, brand awareness, brand loyalty, and various branding strategies. It is not just a physical product but the trust and feelings that consumers develop towards it.
Logo Design
Visual Identity Design
Communication Design
Packaging
